WHAT IS COMMUNICATION?
COMMUNICATION:-
- Communication means interaction.
- Communication means conveying some message to the people whether single or in group.
- Communication is very important tool in building ones personality and can bring attitudinal changes.
- Communication may be active or passive.
ORIGIN:-
- The word communication is derived from Latin word “communes” which means common.
- Communication is transmission and interacting of ideas, facts, options, feelings & attitudes.
WHAT IS COMMUNICATION - WHAT IS COMMUNICATION?
MEANING OF COMMUNICATION:-
- Communication is a process of linking the source with the receiver through message.
Source—>encoding—>channel
Source—> receiver—>decoding—>channel
- The message may be verbal exchange of ideas between source and receiver or may be through communication media like
-Picture
-Charts
-Graphs
-Diagrams
-Objects
-Models
-Films
-Audio & video cassettes.
DEFINATION:-
- Leagan’s Model:-
COMMUNICATION—>MESSAGE—>CHANNEL—>TREATMENT—>AUDIENCE—>AUDIENCE RESPONSE.
- Dhama and Bhatnagar (1989) :- “Communication is the process of social interaction i.e in a communication situation two or more individual interact.”
- Havland (1964):- It is a process by which an individual (the communicator) transmits usually verbal symbols to modify the behavior of other individual communicator.
- Shammon and Warren Weaver’s Model:-
INFORMATION—>TRANSMITTER—>SIGNAL—>RECEIVER—>DESTINATION.
- Wistly and Machean Model:-
SENDER—>ENCODES—>CHANNEL—>DECODER–>RECEIVER—>FEEDBACK—>SENDER (INITIAL STAGE)
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